Art Director @ Deutsch
Los Angeles, CA
Work
Poster Design
About
Linkedin
mirandafoxarias@gmail.com
Snapple
Made at Deutsch
Snapple x Knicks
As the OG New York beverage, Snapple is a proud partner of the Knicks. During the Knicks historic and iconic championship run, Snapple gave to the New York fans.
During the Championship
We made sure the New Yorkers knew Snapple was right there with them for every tip off and rebound, by showing up on social and on the streets of New York.
Commemorative Bottle Drop
After the Knicks won the championship, we dropped a special edition commemerative bottle. In order to give away the bottles, we partnered with a true New Yorker @meals_by_cugine to lead a scavenger hunt around Manhattan.
Scavenger Hunt
@meals_by_cugine dropped bottle around Manhattan the day before the Knicks Championship Parade. We left clues on instagram that only real Knicks fans could crack leading them to bodegas, bagel, and pizza shops around the city to snag a free bottle.
Tons of fans got their hands on the free bottles. A handful of bottles hit the resell market making the bottle an iconic instant keepsake.
OOH
We continued to celebrate the win with New York through an MSG + Penn Station out of home takeover.
Copywriter: Selma Kettwhich
CD: Max Pollak + Carly Blitz
Maker: Kelso Rider + Cam Bortolussi